GENERIC - Dive into the world of Molton Brown, London's iconic bath, body and beauty specialists since 1973, as they unveil exquisitely crafted fragrance blends that awaken the senses. Airing on QVC2, this British TV entertainment programme gives UK viewers a quick overview at a glance, perfect for the television guide and series episode highlights.

PROGRAMME OVERVIEW GENERIC is a stylish new series that invites UK viewers into the fragrant world of Molton Brown, London’s iconic bath, body and beauty house since 1973. Each episode blends the visual allure of a high‑end documentary with the narrative drive of a drama, offering a full‑length, in‑depth review of the brand’s most celebrated blends. The series is positioned as a must‑watch entry in the British TV entertainment slate, promising a sensory journey that is as educational as it is indulgent. WHAT TO EXPECT Across the series, audiences will follow fragrance experts, master perfumers and Molton Brown’s heritage custodians as they craft, test and launch new scents. The programme delivers detailed content description of the creative process, from sourcing rare ingredients to the chemistry of layering notes. Viewers will also enjoy behind‑the‑scenes tours of the historic London workshops, interviews with celebrity fans, and occasional guest appearances from culinary chefs who pair aromas with flavour. Each episode is structured like a compelling television guide entry, offering full details on the featured blend, its inspiration, and practical tips for home use. KEY FEATURES The unique selling points of GENERIC include its cinematic production values – lush cinematography, crisp sound design and a sophisticated colour palette that mirrors the brand’s luxury aesthetic. The cast comprises real‑life Molton Brown artisans, celebrated British designers and charismatic presenters who bring authenticity to the documentary‑drama hybrid format. High‑definition filming and a bespoke original score elevate the series, making it stand out among other entertainment offerings on UK television. WHY WATCH For discerning UK viewers who appreciate quality programming, GENERIC delivers a rare combination of education and escapism. It celebrates British craftsmanship, highlights the cultural significance of fragrance in everyday life, and provides an in‑depth guide to scent selection that can enhance personal wellbeing. The series also serves as a comprehensive guide for anyone interested in the intersection of beauty, lifestyle and heritage, positioning itself as essential viewing within the British TV calendar. QVC2 CONTEXT While not a QVC2 production, GENERIC fits comfortably alongside the channel’s flagship documentary and lifestyle line‑up, such as “The Great British Bake Off” and “Countryfile”. Its blend of entertainment, factual storytelling and British cultural relevance makes it an attractive acquisition for QVC2 programming, offering the network a fresh, upscale addition that will resonate with the channel’s audience of UK viewers seeking both inspiration and insight.