Ear to the Ground

Programme Overview

Generic is a magazine‑style series aired on RTE One that is expressly aimed at farmers and rural residents. Each episode provides a thoughtful exploration of the ever‑changing nature of country life and the landscape that defines it, delivering a blend of information and inspiration for anyone connected to the countryside.

What the Show Covers

The programme adopts a magazine format, weaving together feature reports, expert commentary and on‑the‑ground segments that examine agricultural innovation, seasonal farming challenges, land‑use issues and community events across rural areas. Viewers can expect regular updates on weather impacts, new legislation affecting agriculture, and profiles of individuals shaping the modern countryside. The content is presented in a clear, accessible style that balances practical advice with broader cultural insight.

Why It Resonates with UK Viewers

Although produced for an Irish audience, the themes explored in Generic are highly relevant to the wider UK farming community. The focus on the dynamic relationship between people and the land offers valuable perspective on sustainable practices, rural heritage and the contemporary realities of farming life, making it a useful resource for both industry professionals and those simply interested in the countryside.

Viewing Appeal

Each episode is crafted to be both informative and engaging, delivering documentary‑style entertainment that can be enjoyed as a standalone insight or as part of the broader series. The approachable tone, combined with the depth of coverage, ensures that the programme appeals to a diverse audience of UK television viewers seeking a comprehensive guide to the evolving world of rural living.