Breakfast with Eamonn and Ellie

GENERIC - Join Eamonn Holmes and Ellie Costello each morning for a lively breakfast show that sparks conversation on the biggest UK and global stories, airing on GB News. This British TV entertainment staple delivers programme highlights at a glance, perfect for UK viewers checking the television guide.

PROGRAMME OVERVIEW GENERIC is the new flagship breakfast programme that launches each weekday at seven o’clock, hosted by the seasoned broadcaster Eamonn Holmes together with rising star Ellie Costello. Designed as the definitive start‑to‑day for UK viewers, this British TV offering blends hard‑news, light‑hearted banter and a genuine conversation about what is happening in our nation and the world. The series is positioned as a must‑watch entry in the daily television guide, delivering full details of current events, weather updates and cultural highlights to a discerning British audience. WHAT TO EXPECT Each episode of GENERIC follows a tightly‑crafted format that balances serious journalism with uplifting entertainment. Viewers can anticipate a concise news roundup, in‑depth interviews with politicians, experts and cultural icons, plus live audience interaction that invites UK viewers to weigh in on topical issues. Regular segments include a weather forecast, traffic reports, a “Morning Market” business brief, and a light‑hearted feature on lifestyle, music or sport. The programme’s pacing is deliberately brisk, ensuring that the morning rush is met with clear, reliable information and a touch of humour. KEY FEATURES The unique selling points of GENERIC lie in its charismatic hosts, high‑production values and interactive design. Eamonn Holmes brings decades of experience in live broadcasting, while Ellie Costello adds fresh perspective and digital savviness, appealing to both traditional and younger audiences. The set is equipped with the latest studio technology, enabling real‑time social media feeds and audience polls that turn the show into a participatory experience. Moreover, the series benefits from a dedicated research team that curates a balanced mix of national news, international affairs, documentary‑style deep dives and light entertainment, setting it apart from standard morning fare. WHY WATCH For UK television lovers seeking a comprehensive, trustworthy and engaging start to their day, GENERIC offers an unrivalled blend of news, insight and entertainment. The programme’s commitment to balanced reporting, combined with the personable chemistry of its hosts, creates a welcoming atmosphere that feels both informative and familiar. Whether you are commuting, preparing breakfast, or simply catching up on the latest developments, GENERIC provides the depth of an in‑depth review and the accessibility of a friendly chat, making it an essential part of any British TV routine. GB News PROGRAMMING CONTEXT GENERIC occupies a prime slot within the GB News morning schedule, complementing established programmes such as BBC Breakfast and the early news bulletins. Its placement reflects the network’s strategy to deliver a seamless flow of high‑quality content, from hard news to lifestyle features, across the first hours of the day. By aligning with GB News programming standards, GENERIC reinforces the channel’s reputation for reliable, entertaining and inclusive television, ensuring that UK viewers receive a cohesive and compelling viewing experience from start to finish.