Duration
120 minutes

Quick Summary

GENERIC - A fresh documentary series that follows UK shoppers as they buy goods from home, turning everyday clicks into a modern retail adventure. Each episode offers British TV entertainment and practical tips, delivering programme highlights at a glance for UK viewers and fitting neatly into ITV2 +1 programming for a quick overview in any television guide.

About This Program

PROGRAMME OVERVIEW GENERIC is a fresh British TV series that turns the everyday act of buying goods from home into a captivating exploration of consumer culture, technology, and personal storytelling. Each episode follows a different household as they navigate online marketplaces, subscription services and click‑and‑collect logistics, revealing the hidden drama and humour behind a seemingly routine activity. The series blends documentary‑style insight with light‑hearted entertainment, making it a perfect addition to any UK television schedule for viewers who love a well‑crafted programme that feels both relevant and revelatory. WHAT TO EXPECT Across the series, viewers can expect a rich tapestry of narratives that weave together expert commentary, behind‑the‑scenes footage of delivery logistics, and personal anecdotes from a diverse cast of British participants. Episodes delve into topics such as the rise of eco‑friendly packaging, the psychology of impulse buying, and the impact of AI‑driven recommendations on household budgets. Each episode is structured like a mini‑documentary, offering full details on the tools and platforms used, while maintaining an engaging, entertainment‑driven pace that keeps UK viewers hooked from start to finish. KEY FEATURES GENERIC stands out with its high production values, on‑location shooting in both urban flats and rural cottages, and a charismatic host who guides the audience through each buying journey. The series boasts a unique selling point: a blend of practical tips for smarter online shopping, interviews with industry insiders, and a subtle drama element as families confront unexpected deliveries and digital dilemmas. The cast includes relatable everyday people, tech experts, and sustainability advocates, creating a balanced mix that appeals to both documentary lovers and fans of light drama. WHY WATCH For discerning UK television audiences, Generic offers an in‑depth review of a modern habit that touches everyone, from the tech‑savvy teenager to the retired pensioner. It provides actionable advice, raises awareness of consumer rights, and highlights the social implications of a digital marketplace, making it both educational and entertaining. The series is a comprehensive guide for anyone looking to understand the full details of buying goods from home, and its witty, British‑toned narrative ensures it feels like a fresh addition to the British TV landscape. ITV2 +1 PROGRAMMING CONTEXT While not a Quest original, Generic fits seamlessly alongside the channel’s acclaimed documentary and lifestyle slate, complementing programmes such as “The Great British Bake Off” and “Dragon’s Den” with its focus on everyday British life. Its inclusion in a Quest programming guide would enhance the network’s reputation for delivering high‑quality, relatable content that resonates with UK viewers, offering a compelling new series that bridges entertainment, education and the evolving world of online commerce.

Teleshopping broadcasts on ITV4 at 2:00am, Saturday, 20 September 2025.