Duration
60 minutes

Quick Summary

GENERIC - Get the at‑a‑glance rundown of Merseyside’s top stories, opinions and events, perfect for UK viewers scanning the television guide. This quick‑read episode of British TV delivers the essential programme highlights in a punchy, entertainment‑focused summary, ideal for anyone tuning into Liverpool TV programming.

About This Program

PROGRAMME OVERVIEW GENERIC is the flagship daily news and current‑affairs programme that brings the pulse of Merseyside straight to the screen. Designed for UK television audiences who crave a blend of hard news, lively opinion and cultural events, the series offers a comprehensive guide to what’s happening across Liverpool, Wirral, Sefton and the wider Merseyside region. Each episode runs for thirty minutes, delivering full details of the day’s headlines, community stories and the voices that shape the North‑West. WHAT TO EXPECT VIEWERS can anticipate a tightly edited, magazine‑style format that moves from breaking news to in‑depth feature pieces. The first segment covers the latest local news – council decisions, transport updates and public safety alerts – presented with the clarity expected of British TV news. This is followed by a rotating “Opinion Corner” where local columnists and everyday citizens debate topical issues, providing a platform for diverse Merseyside perspectives. The programme rounds off with a vibrant events roundup, highlighting everything from music gigs in the Cavern Club to charity runs on the waterfront, ensuring that entertainment and community spirit are front and centre. KEY FEATURES WHAT SETS GENERIC APART IS its hyper‑local focus combined with production values that rival national documentaries. The series boasts a seasoned presenting team recognised for their journalistic integrity and warm rapport with the audience. Cutting‑edge graphics, location filming across iconic Merseyside landmarks and a strong social‑media integration allow viewers to interact in real time, submitting story ideas and questions. Each episode is crafted as an in‑depth review of the day, blending the immediacy of a news bulletin with the storytelling depth of a documentary series. WHY WATCH UK VIEWERS seeking a genuine connection to the North‑West will find GENERIC an indispensable part of their television guide. The programme not only informs but also celebrates the region’s cultural richness, making it essential viewing for anyone interested in British TV that respects local nuance. Its balanced mix of news, opinion and entertainment offers a complete picture of daily life, providing both the factual rigour of a news episode and the human interest of a drama‑free documentary. For discerning audiences, it delivers the credibility of a national broadcast with the intimacy of a community channel. Liverpool TV CONTEXT WHILE GENERIC airs on a regional platform, it complements Liverpool TV programming by feeding the national audience with authentic stories from Merseyside that often feature in Liverpool TV’s broader news and documentary slots. The series aligns with the BBC’s public‑service remit, offering a model of regional reporting that enriches the overall UK television landscape. Its inclusion in the Liverpool TV programming schedule as a lead‑in to national news highlights its relevance and quality, making it a must‑watch for anyone following the British TV calendar.

Your Merseyside at 1pm broadcasts on Liverpool TV at 0:00pm, Sunday, 21 September 2025.